Eenadu Sunday Book
Eenadu daily newspaper is the enormously circulated Telugu newspaper in the State of Andhra Pradesh and the State of Telangana of India. According to the Indian Readership survey (IRS) Q1 2019, Eenadu ranks at number four among the Indian-language regional dailies with a total readership (TR) of 15,673,000. Eenadu was founded by Ramoji Rao in 1974. Eenadu later ventured into other markets such as finance and Chit funds (e.g. Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and television. All the businesses are organized under the Ramoji Group.
Number of publications of Eenadu exist throughout the Telugu-speaking region of India constituting the State of Andhra Pradesh and the State of Telangana, as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi.
Eenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. But by the time it was admitted into the Audit Bureau of Circulation in 1976, its circulation had already reached a readership of 48,000. By 1978, Eenadu surpassed Andhra Prabha’s circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies.
Visit: Eenadu Sunday Magazine
When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery boys three months in advance and handed out the paper freely for a week. During the 1980s, technology enabled Eenadu to spread over larger areas beyond only the main cities. Earlier, it was difficult to manage even the three editions of the 1970s (the Visakhapatnam, Vijayawada and Hyderabad editions) because the only communication facilities available to the publication at the time were the telegram, telephone, and teleprinter, all of which had limited presence in rural Andhra Pradesh. With the introduction of Offset Printing, photocomposing software and computers, Eenadu was able to launch editions in smaller towns like Tirupathi in 1982. From the 1980s, the news editor of Eenadu oversaw an enormous local-based news gathering and disseminating organization from his Hyderabad office.
By the end of the 1980s, there were six substantial Telugu dailies running, and the business was highly competitive. In 1989 Eenadu introduced “district dailies” to carry its presence not only into district towns like Rajahmundry, Karimnagar, Guntur and Adilabad, but also taluka towns like Suryapet and Tadepalligudem. Each publication center required forty engineers to run its printing presses. Eenadu’s district dailies were based on market research asserting that heavy local content would generate new groups of readers and boost advertising revenue. Currently, the district dailies print local news specifically for each major location in the area, thereby negating the need for any separate local daily. Few special sections are published every day of the week.
In Eenadu, Sunday magazine is the most desired book which includes many activities. A Sunday magazine is a publication inserted into a Sunday newspaper. It also has been known as a Sunday supplement, Sunday newspaper magazine or Sunday magazine section. Traditionally, the articles in these magazines cover a wide range of subjects, and the content is not as current and timely as the rest of the newspaper. Sunday magazines offered better reproduction of photographs, and their varied contents could include columns, serialized novels, short fiction, illustrations, cartoons, puzzles and assorted entertainment features.
There are different fragments in Eenadu, Sunday Magazine. They are,
Cover story is a matter that appears on its front cover and a representation of the content that encompasses the entire publication. It includes names, dates and contact information or address. A news article is meant to convey direct facts, not the opinions of its writer.
Elements of a cover story:
- Cover blurbs.
- UPC code.
- Film Page:
It includes the information regarding Movies, Actors and actresses. It also includes the latest filmy buzz. The activities of the film actors and actresses would also include in the film page of a magazine.
It covers the political trending news and also includes the information and updates regarding famous politicians.
- Stories and Cartoons:
It includes moral stories for children and it is a quintessential part of the magazine. Kids used to enjoy a lot by reading those stories.
Tricky puzzles and drawing section would be included in this page
- Trends and Life style
- Food recipes
- Latest dressing styles